Tag Archives: technology

Your Moment of Virtual Tech Zen

worldatiltThe flurry of tweets, blog posts and video streams covering ASAE and The Center’s 2009 Technology Conference have provided an invaluable source of information and useful insights for those not able to attend or participate in the entire event.  Okay, so it’s not surprising that a gathering of tech-heads and those with curious interest would use technology to share ideas, insights, and information.  Duh!  What’s fantastic though is the steady stream of minute-by-minute insights and the overall collection of both subtle detail and grand perspective throughout the event and beyond.  If you couldn’t be there, here are a couple of places to learn from those who were:

* Take a look at #techo9 on Twitter.  Don’t have a Twitter account?  It’s worth setting one up just to read the comments.
* Visit with Jamie Notter’s blog.  He’s done a fabulous job of capturing the big ideas and providing links to other participants sharing their own perspectives.
* Get thyself to Acronym.  The blogging tag-team at ASAE and The Center have captured so many ideas—as one participant said—“it makes their head hurt”.

One final observation.  The sheer volume of chatter, on-line video, and commentary arising from ASAE and The Center’s 2009 Technology Conference has illuminated the essential need to re-think the immortality of trade shows and other large-scale gatherings.  With a strong, citizen-based media, openness on the part of sponsors (kudos to ASAE and the Center on this count) and a strong selection of web-based tools to handle the distribution workload, we are all witness to a remarkable new value proposition for associations, event and meeting planners and the audiences they serve.  Is it too much of a stretch to imagine a strictly on-line virtual conference or event in which bloggers, citizen journalists, members and other observers are asked to participate virtually using tweets, IMs, blog posts and other “real-time” online tools to comment, criticize, give props, or rave and rant about the speaker’s content, ideas and value gained by participating in the non-event, event?  Before you answer, take a close look at the instructive lessons from ASAE and The Center’s Tech 09.

Copyright © 2009  Kerry C. Stackpole, CAE IOM   Visit the original article at:  http://www.neoterica.com/blog/2009/01/your-moment-of-virtual-tech-zen

A New Twist for Twitter & iPhone

PCH Game Images courtesy of the New York Times

Under the category of “teaching an old dog new tricks”, an article in today’s New York Times might be of interest to those working on an Association Facebook and/or Twitter strategy for 2009.  None other than the giant direct-mail sweepstakes firm Publisher’s Clearing House has announced it’s plans to plunge into the digital pool by asking contestants to check their Twitter accounts and iPhones to see if they have won the sweepstakes.   According to the Times article which quotes  Alex Betancur, the general manager and vice president of PCH Online Network  “The objective is to bring young customers into PCH’s world.”  The Twitter contest will offer a prize of $100 a month to participants who register on a designated Web site.   The iPhone applications will include two games: PCH Slots, a slot machine, and PCH Trivia, which poses questions about entertainment, history and sports.

In a comment somewhat reminiscent of the GM’s advertising slogan, “It’s not your father’s Oldsmobile”  Mr. Betancur is quoted as saying that many young people view the PCH sweepstakes as “It’s kind of my parents or my grandparents that play that”.  He’s hoping that a younger generation might be atracted by fresh prize ideas.  “The whippersnappers may not necessarily be all excited about $1 million, said Mr. Betancur but they would maybe be excited about guest starring on ‘The Real World’ or something like that.” 
I’m not so sure about calling potential new customers “whippersnappers” but then again, I’m not so sure about the PCH business model in general given the charges of deceptive marketing practices in the early 2000.  Surely Associations can do better.  Well, what about it Whippersnappers?