Seven Lessons You Can Borrow from Business

Ever worry that you’ve used up all your ideas for recruiting new members, retaining old members, and filling up the seats at your seminars? Try looking beyond the association world for fresh inspiration. The following marketing strategies are drawn from techniques that corporations, publishers, and “plain old students” of human psychology are using to turn the current hard times into better ones.  In today’s tough economy you may want to give them some consideration too!  The complete article is Seven Lessons You Can Borrow from Business.  When it comes to making the most of these seven lessons, much of it comes down to being aware of your members’ unique circumstances—and delivering value even before you’re asked. So be flexible. Use your ingenuity. And stay alert to how learning from others’ experiences can help you find innovative solutions to your marketing problems.

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