Seven Lessons You Can Borrow from Business

Ever worry that you’ve used up all your ideas for recruiting new members, retaining old members, and filling up the seats at your seminars? Try looking beyond the association world for fresh inspiration. The following marketing strategies are drawn from techniques that corporations, publishers, and “plain old students” of human psychology are using to turn the current hard times into better ones.  In today’s tough economy you may want to give them some consideration too!  The complete article is Seven Lessons You Can Borrow from Business.  When it comes to making the most of these seven lessons, much of it comes down to being aware of your members’ unique circumstances—and delivering value even before you’re asked. So be flexible. Use your ingenuity. And stay alert to how learning from others’ experiences can help you find innovative solutions to your marketing problems.

Making Senior Staff Meetings Effective and Efficient

I have never worked a day in my life. When I’ve done my job well, neither has my senior staff. Before you rush to send me your résumé, let me be clear. The “feel” of work is what’s missing here. That doesn’t mean we aren’t crazy busy, over-stimulated, or experiencing the sensations of being overwhelmed by the tasks required to sustain the mission of the organization. It’s just that when we’re at our best, our activities simply lack the gritty feel of work.

That’s the essence of effective senior staff leadership: leveraging available resources, focusing on mission, and making sure everyone contributes to the success of the enterprise. These three keys make all else possible.  Regular senior staff meetings sustain fidelity to mission and by extension serve to engage the minds, spirit, and energy for the successful achievement of organizational goals and outcomes.

If we accept that human capital is our most vital (and expensive) competitive advantage, then actively engaging every team member is essential to success. Conveying to every staff member the expectation and understanding that their ideas and opinions matter and are essential to the success and functioning of the organization is a significant force multiplier. Executives can lead by example, asking insightful questions, making certain senior staff are sharing with their teams and that everyone both understands and “feels” the value of their contributions. It’s not only smart, but essential to effective and efficient senior staff meetings.  You can gather some additional ideas from Making Senior Staff Meetings Effective & Efficient found on the Neoterica website.