If the last few days on Wall Street and in Washington haven’t debunked the truth about complexity, it’s hard to imagine what could. The masters of the universe with the winds of hasty deregulation and arcane derivatives of derivatives financing schemes at their backs claimed to have uprooted the laws of economics. Why does someone who wants to borrow $500,000 for a home mortgage have to prove they actually have an income or can pay the money back? According to the economic wunderkinds, the new rules of money magic spread the risk around so no one need ever worry. That, by the way was $2.8 trillion dollars ago which is the amount Bloomberg Financial Markets calculates was lost in the market value of global stocks over just two days last week.
Who sits at your Board table? The movers and shakers of your profession or industry? Successful, recognized, long-time members? These are the people you need, right? Perhaps, but not as much as you might be inclined to believe. At the top, Boards increasingly need a diversity of interests, strategic insight, and closer contact with the member’s universe to deliver meaningful value. So where are the visionaries, wild-eyed optimists, and edgy entrepreneurs who have found a new pathway listening to the sounds of a different drummer for your profession? While many Boards have spent years seeking consensus in place of innovation—disruptive technologies, shifting global economies, emerging competitors, and dissident members are creating enormous pressure for change on those organizations. Where are the innovations, products, and new opportunities? How will you leverage them to benefit your membership? In the classic Bringing the Best to the Boardroom, you ‘ll find some new ideas for identifying and selecting high-potential leaders for your Board which offers a unique opportunity to accelerate your progress.
Ever worry that you’ve used up all your ideas for recruiting new members, retaining old members, and filling up the seats at your seminars? Try looking beyond the association world for fresh inspiration. The following marketing strategies are drawn from techniques that corporations, publishers, and “plain old students” of human psychology are using to turn the current hard times into better ones. In today’s tough economy you may want to give them some consideration too! The complete article is Seven Lessons You Can Borrow from Business. When it comes to making the most of these seven lessons, much of it comes down to being aware of your members’ unique circumstances—and delivering value even before you’re asked. So be flexible. Use your ingenuity. And stay alert to how learning from others’ experiences can help you find innovative solutions to your marketing problems.