Category Archives: Nonprofits

How To Be The Best Leader You Can Be in 2017

How To Be The Best Leader You Can Be in 2017

If you’ve ever wondered how to be the best leader you can be, you will appreciate this collection of articles we’ve curated with you in mind. 10 of the most popular leadership tips, ideas, and insights for you.

Helping people become the best leader they can be is at the heart of our work. Time and time again, we’ve explored the essence and skills essential to effective leaders. We’ve published hundreds of articles over the years. To help you find them we’ve pulled together 10 of the most popular leadership tips, ideas, and insights for you and listed them below.

So go find that comfy chair, grab a favorite drink and enjoy yourself. You deserve it! Good reading.

Leaders: Get Your Head In The Game!

Is Going With Your Gut Smart Leadership?

Six Ways To Be A Better Leader Right Now

Boards, Baggage, and Leading in Adversity

Leading Into Oblivion

5 Strategies to Strengthen Member Value

A Cautionary Lesson for Aspiring Leaders

Five Tips for Leading Ad Hoc Teams

Bringing the Best to Non-Profit Boardrooms

6 Reasons You Need to Embrace the Near Win

These leadership tips just scratch the surface of our archives and we regularly publish more. Subscribe to our blog to get all our latest tips.


Six Ways to Attract Engaged Members in 2015

Wired4Leadership BlogWill “Castle and Moat” Strategies Help You Win
Engaged Members?

Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making it happen. Spoiler alert: it doesn’t have to be difficult.

Are your members, customers, and stakeholders like wayward sports fans? Does membership ebb and flow with the perceived “wins and losses” created by your team? You get a legislative win and members flock to your door. Former White House Chief of Staff and now Chicago Mayor Rahm Emanuel famously said, “You never want a serious crisis to go to waste” So solve a crisis for your profession, cure a disease, or defend against an egregious regulation, and you’re golden, right? Oddly enough, the answer probably is not so much. How could that be. Does success beget apathy or disengagement?

Is it fickleness when members drop membership, decline to donate, join or become a subscriber, or customer? Possibly, but probably not as much as you might think. There are radical shifts afoot in your marketplace and organizations that want to thrive will need to find their own unique ways to influence them.

If you’re leading a membership organization, members will almost universally tell you they seek networking, peer support, and learning opportunities. While those needs are real, the ability to fulfill them has now expanded far beyond the framework of your organization.  In today’s marketplace, there is an abundant and growing collection of both informal and formal networks, on-line education from top schools, and support platforms available to everyone twenty-four hours a day, seven days a week, 365 days a year. A smart phone delivers immediate conversations and idea sharing with friends and strangers across a global frontier. When your members want to know something about their industry or profession, they are far more likely to access Bing, Google, or Yahoo as they are to go to your organization’s website. Where are you in this new frontier? If you’re not in the top ten results for any of these search engines, you’re invisible.

If this notion has you yearning for the good old days of “Castle and Moat” strategies, I understand. In the membership model of yore, associations owned the Castle. If someone outside the Castle wanted knowledge or information, they had to become a “member” of the kingdom. When they did so, we lowered the bridge over the Moat and allowed them entrance to our “kingdom of knowledge”. And it was good.  We were all doing well by doing good.

Funny thing, the “Castle and Moat” strategy is back. It’s back as a model of investing deployed by Warren Buffet and as a business strategy by Google. But it’s different. Nowadays, most of us willingly pay for access. Not for information alone, rather we subscribe to virtual tools, services, and access delivered from the “cloud” when we want it, how we want, and on whatever device is nearby. Subscription business models are the new iteration of “Castle and Moat” for associations, professional societies, and businesses.

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