Category Archives: Membership

You’re LinkedIn but LockedOut. While the heyday of restrictive brick and mortar private clubs may have passed, their brand of exclusivity has migrated pretty effectively to a new locale—the Internet. A growing chorus of complaints replete with snarky comments and asides about being locked out of groups across the frontier of social media sites are on the rise. For associations the question is how do you balance the exclusivity and economic value of membership with the broader branding essentials and power of being the most trusted and vital advisor for a given profession, industry or cause? What will the optimum “membership” model be in an increasingly transparent and open universe fueled by social media networks? Continue reading →