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Category Archives: Brand
Seven Strategies for Growth in Tough Times
Ever worry that you’ve used up all your ideas for recruiting new customers, retaining long-time clients, or filling up the seats at your seminars? Is your business in danger of being like all the rest? Try looking beyond your business for fresh inspiration. … Continue reading
Posted in Brand, Leadership
2 Comments
Why Print Matters.
There’s a fascinating discussion going on at the LinkedIn Print Networking Group about the viability of print in the age of web, email and social networking. While guessing about the imminent death of an industry is always great sport, the … Continue reading
Posted in Brand, Change, Leadership
Tagged Basel Convention, digital native, e-waste, ewaste, LinkedIn, paper, Print Networking Group, recycling, smoke and mirrors
2 Comments
LinkedIn. LockedOut.
You’re LinkedIn but LockedOut. While the heyday of restrictive brick and mortar private clubs may have passed, their brand of exclusivity has migrated pretty effectively to a new locale—the Internet. A growing chorus of complaints replete with snarky comments and asides about being locked out of groups across the frontier of social media sites are on the rise. For associations the question is how do you balance the exclusivity and economic value of membership with the broader branding essentials and power of being the most trusted and vital advisor for a given profession, industry or cause? What will the optimum “membership” model be in an increasingly transparent and open universe fueled by social media networks? Continue reading
Hilton vs. Starwood. Death of Denizen?
Hilton Hotels President & CEO Christopher Nassetta has a legal and ethical leadership challenge at hand. It used to be said the most feared words in business were “I’m Mike Wallace from 60 Minutes”. Nowadays its likely a toss-up between SEC investigators, special counsels and Federal prosecutors. Continue reading
State of Play. Starwood Sues Hilton.
Behind the calm, oasis like environments and splendorous guest services of the luxury hotel industry lies an intensely competitive business. The global downturn in the economy and anti-travel sentiments expressed by Congress have already driven down room rates and revenues for hotel companies. And it’s about to get a bit uglier. Starwood Hotels and Resorts lawsuit against rival Hilton Hotel Corporation for allegedly using stolen Starwood documents makes that abundantly clear. Continue reading
