According to a report released today by Razorfish™ four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks.
The eighty six page report published today in FEED: The Razorfish Consumer Experience Report documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). According to Razorfish Digital Consumer Behavior Study, connected consumers are adopting social media and web 2.0 technologies with startling regularity.
The report offers a fascinating look at the ways in which consumers view social media coupled with boatloads of statistical data and a wildly fresh and innovative graphic design that makes it fun and interesting to read as well—not to mention the funky “read it like a magazine” online technology that opens with FEED on the web.
